Including a sport edition and a luxury gold edition. The Digital Crown lets you navigate Apple Watch fluidly and precisely. Magnify content, scroll through lists and messages, and make selections. All without obstructing the screen. 

With the Digital Crown, you can scroll, zoom, and navigate Apple Watch without covering the display. To talk about the concept and design of Apple Watch, Apple has made a video featuring Jony Ive.

The audience gets its first look at Apple Watch.

Apple Watch introduces the Digital Crown. It's a versatile tool that answers the fundamental challenge of how to magnify content on a small display.

Apple shares hit session highs as product launch event progresses. It is up 2.8%.

Apple Pay combines seamlessly integrated hardware, software, and services in a way only Apple can.

"We've placed a lot of energy into creating an entirely new payments solution," said Cook.

But it will not be available in India yet. On September 19, it will be available in the US, the UK, Canada, France, Germany, Japan, Australia, Hong Kong, and Singapore.

Stephan Sherman of Super Evil Megacorp gives a super awesome mega demo of Vainglory on iPhone 6.
 
iPhone 6 has an 8MP iSight camera, 1.5 pixels, /2.2 aperture. And an all-new sensor.

Graphics are an incredible 84 times faster than the original iPhone. The iPhone 6 Plus will play games in higher resolution than next generation.

Processor performance is 50 times faster than the original iPhone. The A8 chip has up to 25% faster processing power and up to 50% faster graphics.

iPhone 6 has a 4.7-inch display. iPhone 6 Plus has a 5.5-inch display. iPhone 6 has a resolution of 1334 by 750 with 326 pixels per inch. For a more than 720p Retina HD display. iPhone 6 Plus has a resolution of 1920 by 1080 with 401 pixels per inch. Thats full 1080p HD resolution.

The cover glass is an ion-strengthened thing of beauty. The rounded, seamless surface is created using a precision polishing process.

iPhone 6 has a continuous, seamless design. There are no distinct edges. The cover glass curves around the sides to meet the anodized aluminum enclosure.

Both iPhone 6 models feature a new Retina HD display.

iPhone 6 is dramatically thinner. It slimmed down for the event.

"Today, we are pleased to announce the biggest advancement in iPhone, " said Tim Cook. He added, "iPhone 6 and iPhone 6 Plus. The best iPhones weve ever made."

Apple Inc is expected to unveil a smartwatch, its first new device in four years, in a gala event on Tuesday that may also mark its long-awaited entry into the mobile payments sphere and deliver a larger iPhone.