#TheChosenOnes, a first-of-its-kind customer experience campaign conducted by Tata Motors, saw 20 lucky respondents visiting the award-winning manufacturing facility at Sanand, Gujarat, to watch their GenX Nano roll out from the assembly line.
The two-day event commenced with #TheChosenOnes arriving with their families and friends at the Ahmedabad airport on July 6, 2015, and checking in to Novotel hotel, where they were welcomed with a special evening of entertainment, along with a surprise host -- VJ Jose of MTV fame. Ice-breaking activities, a musical surprise in the form of Taal Inc., and followed by a sumptuous dinner buffet, was the first day's activity list.
On day 2 #TheChosenOnes were taken to the Tata Motors manufacturing facility at Sanand where after a quick welcome note by TaMo officials they were taken on a tour of the plant, through the Press Shop, the paint shop and into the TCF, where the assembly of the GenX Nano takes place. Here they got to see how each and every part of the car is put together and the strict security checks.
Next stop, the roll-out area, was where #TheChosenOnes got to see their very own car roll out for the first time. A key and birth certificate with the name of their choice for the car was then handed over to them.
A test drive later, followed by lunch, the car was theirs to take home, as well as an experience of a lifetime.