Homegrown auto major Mahindra & Mahindra will launch its new compact SUV named TUV300 in mid September as it looks to enhance its position as a leading manufacturer of utility vehicles in India.
"The TUV300 is a compact sub-four metre SUV. This will be a true blue SUV and not a crossover that is mainly the case in the market now," M&M Executive Director Pawan Goenka told PTI.
While he did not comment on the details of the product, he said: "This new vehicle will address the needs of those customers who are looking for a pure SUV in the compact segment.
We will share the details of the product around the time of launch in mid-September."
The TUV300 is expected to compete with the likes of Toyota Etios Cross, Hyundai 120 Active and Fiat Avventura which are priced at a range of Rs 623,000 nd Rs 889,000 lakh (ex-showroom Delhi).
A sketch of the new car. Photograph: Kind courtesy, indianautosblog