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March 28, 2000
5 QUESTIONS
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![]() No takers for Ray's films?Zakia Maryam in Calcutta
According to U N Krishnan, NFDC's regional manager in Calcutta, poor demand and lack of marketing facilities have prevented them from reproducing Ray's movies. It may do well to remember the latter was awarded the Oscar for Lifetime Achievement just before his death in the early 1990s. "People are no longer interested in watching his movies, thereby forcing us to stop making the videos. The NFDC had, indeed, made some efforts to market Ray's movies in the past, but was disappointed by the lukewarm responses of the audience. What surprised us most was the disinterest shown by video retailers even in West Bengal. We were ready to establish our own outlets and spend money on advertising, but considering the poor demand, we thought monetarily, it was just not viable," says Krishnan. All the NFDC has in its stocks today are Pather Panchali, Ghare Baire, Agantuk and Jalsaghar. Krishnan says the videos for Ray's other movies such as Aparajito, Apur Sansar and Charulata are just not traceable.
Also, she adds, it's the general degradation in values which have made the Bengalis forget how to appreciate good films, including those made by Ray. Soumitro Chatterjee, who was Ray's favourite leading man, however, does not believe that his movies have lost their relevance to today's audiences, even in his homeland. "Ray's Apu Trilogy, along with many other films, are still considered to be among the greatest works in world cinema. He was no ordinary director whose work could be understood by everybody
Chatterjee's statements are echoed by others as well. Swati Roy, an entrepreneur, feels there must be something wrong with the functioning of NFDC if it is not able to market Ray's movies. She suggests that the Satyajit Ray Film Training Institute in Calcutta should take up the responsibility of recovering the lost videos of the legendary filmmaker. She is optimistic that any such move will surely receive the overwhelming support of Bengalis. When contacted, the officials at SRFTI refused to comment on the matter, saying that their "institute had no role to play in the controversy."
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