A majority of India Inc believe that the slowdown in Indian market is a temporary phenomenon and have expressed confidence in the robustness of the country's economy, a study has said.
The study, jointly conducted by CII and PriceWaterhouse Coopers, said that most of the corporates are of the view that although the sub-prime crisis in the US has had a considerable impact on the equity and debt market across the globe, but a slew of measures taken by the RBI will help India weather the storm.
It further revealed that as a result of this optimistic approach of corporates the demand for bank finance was expected to rise in the medium term.
However, it said companies are worried about shrinking bottom lines, which forced them to lower costs.
To maximise business synergy, joint ventures are being considered as a viable option by a significant chunk of corporates. Here, the banks have the role to play as a facilitator in closing such deals, the study said.
In the absence of access to funds for borrowing purposes, the study said derivatives did have the role to fill in the gap and there was a discernible interest among the corporates.
The study said that although derivatives were yet to gain popularity in India, banks have ample scope for offering such instruments to the corporates.
Analysis of the current banking relationships with the corporates revealed that cost was the determining factor in choosing a banker.
But, the study said, perception about the quality of the bank was important for the corporates while choosing as a partner.
According to the study, currency derivatives as a risk management tool was considered as need of the hour in the wake of constantly depreciating rupee.
In terms of working capital management, the corporates rarely used advanced web services.
Here, banks have an opportunity to increase awareness about the same, thereby making it a crucial differentiator in their cash management offering.