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Bentley to compensate global slowdown with India, China

Source: PTI
October 10, 2008 17:27 IST
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Bentley said on Friday it would focus on emerging market such as India to boost sales to compensate for the slowdown in developed economies.

"There has been a slowdown in the global automobile market and we are expecting to compensate this slowdown by demand in emerging markets like India, China and Middle East," Bentley Motors regional director (West Asia, Africa and India) Chris Buxton told reporters in New Delhi.

The UK-based firm, which started its operation in India in 2003, has so far sold over 100 cars in the country, he said, adding "... we are expecting to sell about 30-35 units this year".

"India is a strong growing economy and a further growth in the Indian auto market was a key part of the company's overall future growth, Buxton said.

In Asia, the company sold maximum number of cars in China and the US is its biggest global market.

The company today launched the high-speed variant of its existing model, Continental Flying Spur, in the Indian market, priced at about Rs 2.5 crore (ex-showroom).

With the launch of the speed variant, the company is targeting to sell about 10 units of Flying Spur family a year, he added.

The Volkswagen group company, which at present offers all of its models to Indian consumers, is also planning to bring a new model into the country in two years that is being at present developed in the UK.

Bentley sold over 10,000 units globally in 2007 and its current order backlog is 30 cars.

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