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How Steve Jobs can help you succeed
January 22, 2009
Nobody has tried to swallow us since I've been here. I think they are afraid how we would taste.
Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want. And I think we're pretty good at having the right discipline to think through whether a lot of other people are going to want it too. That's what we get paid to do. We just want to make great products.
I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.
Image: Steve Jobs makes a joke about his blood pressure after introducing the new MacBook laptop. | Photograph: Kimberly White/Reuters
Also read: I'm not dead yet, says Steve Jobs
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