MNC honchos look beyond home market

More than 68 per cent of key decision makers in multinational companies are looking beyond their home market for growth and India and China top the list of newer and less saturated markets for the US- and Europe-based companies, a survey has said.

China and India still top the list of popular 'non-domestic' markets for US and European-based multinationals with at least 55 per cent of them stating that these two countries were critical to their growth, the survey of executives from more than 300 multinational companies conducted in June 2009 by Vanson Bourne, on behalf of Cable&Wireless, said.

The executives were asked about their plans to sustain growth in the current economic climate.

In addition, intra-Asia trade and commerce seems set for a boost with more than 60 per cent of all Asia Pacific executives citing that they will look at other Asian markets (outside their domestic market) for continued business expansion.