Virtual Nano car draws millions

Even as the first 100,000 successful applicants of the Tata Nano await car delivery, netizens are busy having a virtual feel of the world's smallest car.

With more than 2.5 million users since April, the 'Nano game' on Zapak.com is a huge hit on the online gaming website.

"This game allows the gamer to test drive the Nano virtually even before it hits the road. The game is quick, engaging and fun.It is doing fabulously well and with more than 2.5 million game plays, it is one of the largest played online games for Zapak.com," chief marketing officer of Zapak Digital Entertainment Arun Mehra told PTI.

In the racing game, the player has to reach the destination within a specified time limit. He begins by  styling his Nano and choose the colour, wheels etc.The car is then ready for a drive where the player has to manoeuver the Nano between crossing pedestrians and other obstacles like manholes etc.

"The game has been designed in a way so as to portray the features of the car in a subtle way," Mehra added.

The game is the result of a tie-up of Tata Motors with Reliance-Anil Dhirubhai Ambani Group-owned Zapak.com.