So we know that the genius behind the ZooZoo is O&M India. The lucky client? Vodafone.

Yes, Vodafone, the same company who scored big with last year's most memorable IPL advertisement -- an adorable lil pug that jumped through puddles and chased after school-bound children.

This time around, Vodafone wanted to specifically focus on its many different product services, like voice SMSing, group texting and call diverting. So with the ZooZoo campaign, O&M executive creative director Rajiv Rao and his team of 25 worked to create a special alternate world where product stories and services could be told through the charming, lovable medium of the ZooZoo.

One story/service explained per day, 30 days in total. O&M did this to draw viewers into the ZooZoo world, so that they looked forward to and anticipated each new instalment.