Hewlett Packard on Thursday launched its range of touch-screen and wireless printers 'HP Touchsmart series' priced at Rs 6,000 onwards.
"We think touch screen will become a common feature across printers going forward," HP India Imaging and Printing Group (IPG) President Ravi Aggarwal said.
The company, which has about 75 per cent market share in the All-in-One (AIO) category in India is looking at consolidating its position further.
The AIO category includes a combination of printer, copier and scanner.
"We have a 75 per cent market share in the AIO category and would look at building this further," Aggarwal said.
HP Vice President (Consumer Go-To-Market and Inkjet and Web Solutions - IPG Asia Pacific and Japan) Christoph Schell said India accounted for about 15 per cent revenues of the division in the region.
"India is an important market for us. In the APAC region it accounts for about 15 per cent of the revenues of the Imaging and Printing Group and we want to increase this further," Schell said.
Quoting a Technopak report, HP said the Indian touchscreen market is expected to hit $9 billion by 2015, growing at a CAGR of 14 per cent.
