Reliance Brands ties up with Timberland

Reliance Brands, a part of Reliance Retail, said on Monday it has joined hands with US-based Timberland to distribute the latter's footwear and apparel in the country.

As part of the arrangement, products from Timberland's portfolio will be available through various premium department stores across the country, besides its own outlets. "With rapidly-growing fashion and retail sectors, we believe India will become a key market for us," Timberland president and chief executive officer Jeff Swartz said in a statement.

Commenting on the tie-up, Reliance Brands President and CEO Darshan Mehta said, ". . .we are excited to help drive the expansion of Timberland into India".

Timberland is a US-based firm, which makes premium footwear, apparel and accessories. It is present throughout the North America, Europe, Asia, Latin America, South Africa and West Asia.