Ford unveils new Endeavour at Rs 18 lakh

Car maker Ford on Wednesday launched an advanced version of its sports utility vehicle Endeavour, priced at the higher end between Rs 15.99 lakh to 17.99 lakh ex-showroom New Delhi.

The new Endeavour comes with both automatic and manual transmission variants and will be launched across the country in a phased manner.

"The Endeavour has established itself as an indisputable leader in the premium SUV segment. With its contemporary new design, the dominant toughness of Ford Endeavour has never been more appealing and we believe that it will set new benchmarks in its segment," Ford India president and managing director Michael Bonham told reporters.

The new Endeavour is available as a 3-litre 4x4 automatic transmission variant and a 2.5-litre 4x2 manual transmission variant. Bookings for the new SUV have started from today in the north and the west regions with launches scheduled in the south and east markets in the next few weeks.