Anil Ambani group firm Adlabs Films, recently renamed Reliance MediaWorks, which operates Big Cinemas, said on Thursday it has reorganised the operations of the cinema chain into two strategic business units based on geographical division.
The company has reorganised the Big Cinemas operations into geographies to adequately support its expansion in regional markets, Reliance MediaWorks said in a filing to the Bombay Stock Exchange.
Big Cinemas would focus on the company's operations in North, East and Central India.
To scale up Big Cinemas network, Reliance MediaWorks has proposed to add 100 more screens by next year increasing presence across 85 cities and would cater for more than 35 million customers, the filing said.
Reliance MediaWorks has a global footprint with 459 screens across India, US, Netherlands and Malaysia.
"Big Cinemas network is expanding across the country and we are putting in place a core team of leaders to drive the strategy and further augment the company's ability to serve our customers better," Reliance MediaWorks CEO Anil Arjun said.
The company has appointed Ashish Saksena as chief operating officer for Big Cinemas for West and South India.
Image: Anil Ambani
