News APP

NewsApp (Free)

Read news as it happens
Download NewsApp

Available on  gplay

Rediff.com  » Business » LG to re-enter laptop business in India

LG to re-enter laptop business in India

Source: PTI
September 14, 2009 17:18 IST
Get Rediff News in your Inbox:

Korean electronics giant LG will re-enter the laptop business in India with plans to launch mini notebooks by the end of this year.

The company had earlier this year in February stopped selling laptops in India due to financial non-viability.

"Notebooks hardly generate profit as big amount of purchase comes only from corporates... We had pulled out but we are thinking of starting again by launching netbooks (mini laptops) and other product line," LG Electronics India managing director Moon Bum Shin told PTI.

The company will position the product in the premium segment and is looking at introducing it in the market this year.

"For notebook as compared to HP our base is small. So rather than push the material (volume) we are going to come up with premium marketing, which we are working on," he said.

The company had stopped selling its laptops in India in February this year. It was earlier selling models such as LG P1 Express Dual and LG M1 Express Dual with 15.4 inch wide-screen and 15 inch TFT respectively.

Get Rediff News in your Inbox:
Source: PTI© Copyright 2024 PTI. All rights reserved. Republication or redistribution of PTI content, including by framing or similar means, is expressly prohibited without the prior written consent.
 

Moneywiz Live!