After gaining a superstar status with his all-correct predictions of results of World Cup games, Paul the psychic octopus has now ventured into advertising.
The eight-legged oracle recently appeared in an advertisement for German supermarket chain Rewe and has received more than 160 endorsement offers, including a book deal, according to the mollusc's agent.
The ads, which were shot about a week ago, show Paul in his trademark pose atop a transparent box after snatching a mussel from inside.
How long did it take Paul to choose the mussel from the Rewe box? "Instantly," the mollusc's UK-based agent Chris Davis told Der Spiegel magazine.
Neither Rewe nor Davis disclosed the amount Paul earned from the ad, only saying that it was a "substantial" sum.
Paul's income will go to a turtle sanctuary in Greece, according to the agent. Rewe is undecided on whether it will continue its work with Paul.
"It cannot be ruled out that we will use the well-known octopus again in our advertising," Rewe spokeswoman Julia Robertz was quoted as saying.
Paul also has a book deal, a plush toy contract and will swim alongside David Beckham to promote England's bid for the 2018 World Cup, says Davis.
