Indian television industry is estimated to grow at a compound annual growth rate of 13-15 per cent and reach about $11.45 billion by 2014, a top industry official said.
"The television industry is projected to grow at a compound annual growth rate of 13-15 per cent and reach about $11.45 billion by 2014," Zee News Chairman Subhash Chandra told shareholders at the company's annual general meeting here on Tuesday.
The television industry stood at $5.65 billion in 2009, registering a growth of 6.8 per cent.
Talking about the company's investments in digitalisation, he said the endeavour will help reap benefits in the coming years, as it reaches more viewers through DTH, whose subscription is estimated to reach 35-million households in 2012.
On company's consolidation plans Chandra said, "Our focus on innovation, efficiency enhancement and further rationalisation of cost has enhanced our competitive advantage."
In Q1 FY11 ZNL's advertising revenue grew by 14.5 per cent. The company achieved a 12.5 per cent EBITDA margin, despite the losses accruing from its three recently launched channels.
However, bullish about regional channel, Chandra said, "Our regional news channels will be profitable in the near future."
