BMW launches three luxury brands in India

German luxury car maker BMW on Tuesday launched BMW Gran Turismo, BMW X6M and BMW 760Li and plans to ramp up capacity of its manufacturing plant at Chennai.

"BMW Group will further increase its commitments in India by bringing in more investments in the country through further capital investment in BMW plant in Chennai and BMW Financial Services India," BMW India President Peter Kronschnabl said at the 10th Auto Expo.

Besides, there would be further expansion of the production capacity at Chennai, he said. At present, the BMW 3 Series and BMW 5 series are rolled out from the plant, he said, adding, MMW X1 would be launched towards the end of 2010 which would also be manufactured at the Chennai facility.

Talking about the new launches Kronschnabl said, the limited edition BMW Gran Turismo is priced at Rs 63 lakh and only 100 units would be available for sale. The other brands Sports Utility Activity Coupe BMW X6 M and BMW 760 Li is priced over Rs 1 crore (Rs 10 million) a piece.

The X6 M would come at Rs 1.30 crore (Rs 13 million) while BMW 760 Li sticker price is Rs 1.29 crore. Asked about maintaining its leadership position, Kronschnabl said, "We sold 3,619 cars last year (2009) and is the number one in the luxury car segment. We have a market share of 40 per cent and we want to keep the same figure."