With Rediffmail NG, the next generation email service from Rediff.com, India's 670 million mobile phone users now have the advantage of being able to send and receive unlimited email, look up contacts and assign tasks to the calendar, and set reminders with the same ease from mobile devices as from their PC.
All this for a ridiculously low price of Rs 50 (about $1) per month.
Rediffmail NG works across almost all mobile phone platforms including Symbian, Java, and Android, as well as on almost all mobile phones in the market (close to 200 models from over two dozen manufacturers), including all entry level phones which cost as little as Rs 1,500.
Users of Rediffmail NG can maintain service upon switching phones which has become increasingly important with the introduction of new phone models on a continuous basis.
Additionally, Rediffmail NG offers seamless service across a user's phone and PC, providing instant and secure synchronization, and full-service features including multi-tasking capabilities, administrative control, SMS and always-on e-mail service.
Ajit Balakrishnan, chairman and CEO of Rediff.com India, while launching the new service in Delhi on Wednesday, said: "With Rediffmail NG, we offer an affordable email service for the mass market, helping individuals communicate and conduct business anywhere and anytime, enabling Indian entrepreneurs to compete with the world."
"Even small-sized business owners will now have a cost-effective way to equip their employees with mobile communications and increase productivity. Our approach in this product design has been inspired by the Tata Nano, which has made it possible for millions of people to aspire to own a car," he added.
The availability of mobile-based broadband services is expected to dramatically increase following the recently concluded auctions for 3G and wireless broadband spectrum, where telecom companies, according to The Hindu Business Line, have bid and paid $22 billion for spectrum license fees.
Balakrishnan said, "For more than a decade, Rediff.com has brought innovative online services to the India market. Rediffmail NG is simply the latest in a line of innovative products from our company. Globally, the mobile application economy is gaining momentum and companies are slowly shifting to a subscription based revenue model. We believe our Rediffmail NG initiative is a first step in this direction and we have plans to continue to take advantage of the growing demand for data-driven solutions."
Prospective users can purchase Rediffmail NG directly via the company's website at www.rediff.com by clicking on the Rediffmail NG icon and following a few simple steps.
Additionally, the service can be easily obtained by sending an SMS, text message with the word 'mail' to 57333 whereby users will be guided to the enrollment page or connected to a local Rediff representative.
