In reality, however, Zoozoos are actually slim women actors from local Mumbai theatres, dressed in white costumes to portray the characters. These costumes with enlarged headpieces rendered the actors practically blind as they could barely see where they are going.

The characters were conceived and directed by executive creative director (South Asia) Rajiv Rao of Ogilvy and Mather and the ad is directed by Prakash Varma of Nirvana Films.

"The entire shooting, editing and sound recording was done in Cape Town, South Africa in a short period of time by Ogilvy and Mather and was directed by Nirvana Films. We had a few problems and some funny moments as well while shooting the ads," Nagpal said.