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Rediff.com  » Business » Tata Motors to launch Jaguar, Land Rover in India

Tata Motors to launch Jaguar, Land Rover in India

May 1, 2009 18:05 IST

Image: Jaguar XFR
PTI

Tata group company, Jaguar Land Rover, said Friday it will launch its premium saloon cars and utility vehicles in the Indian market later this year.

Jaguar Land Rover has reached an agreement with Tata Motors to be an exclusive importer of these premium saloon cars and utility vehicles, the British company said in a release.

Tata Motors to launch Jaguar, Land Rover in India

Image: Jaguar XK
Photographs: Photograph, courtesy: Jaguar.com

It is an important strategic move for Jaguar Land Rover and will enable us to realise our competitive potential in this significant market," Jaguar Land Rover's CEO, David Smith, said.

Tata Motors has created a new division called Premier Car Division to handle the distribution of Jaguar and Land Rover.

The first showroom for the British brands would be in Mumbai.

Tata Motors to launch Jaguar, Land Rover in India

Image: Range Rover
Photographs: Photograph, courtesy: Land Rover

Tata Motors has appointed Rohit Suri to handle the premier car division.

"This is a natural move for both businesses and will allow Jaguar and Land Rover to establish a strong and deserved presence in India," Tata Motors' Managing Director, Ravi Kant, said.

The Tata group bought these premier brands last year for $2.3 billion.