The job seekers raced to grab the so called 'Best job of the world' across the globe after its first advertisement appeared in the international newspapers and online on January 12. The campaign attracted immense publicity globally and generated thousands of news stories in newspapers, on television, radio and the internet.
Typing Best Job in the World into You Tube today threw up 19,000 entries and googling the phrase netted to 182,000,000.
You couldn't get a decent mainstream national campaign for that amount of money, let alone a global one," Nancy Hartley, creative director of Brisbane agency CumminsNitro, which developed the project for Tourism Queensland, was quoted saying in a media report.
Advertisement
