While Nike flaunted its recycled creation at FIFA, Reliance in India has been silently on its silky polyester fibre being manufactured from bottles picked from garbage dumps for the last six years.
The Indian company is also ready to introduce Bottle-to-Bottle technology in the country - something that is yet to pick pace globally.
It makes 30,000 tons of 'green fibre' out of 36,000 tonnes of bottles it collects and recycles every year. The fibre is sold and is used as stuffing in pillows, quilts and toys among others.
"We are in the process of starting the process which will have to get approval from Food and drug administration," said a RIL source. "This would ensure recycling of the 3,40,000 tons of bottles consumed in the country each year and reduce generation of new waste."
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