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Rediff.com  » Business » Rupee has a symbol! IIT-ian's design selected

Rupee has a symbol! IIT-ian's design selected

Last updated on: July 15, 2010 18:24 IST

Rupee has a symbol! IIT-ian's design selected

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Manu A B in Mumbai


Finally, the Rupee has a symbol like other major global currencies!

In a historic event, a five-member jury set up to finalise symbol for the rupee selected the design presented by IIT-ian D Udaya Kumar.

The Union Cabinet approved the symbol on Thursday noon. The Indian rupee is now the fifth currency in the world to have a distinct identity. The rupee will join the elite club of US dollar, British pound-sterling, Euro and Japanese yen to have its own symbol.

Speaking to rediff.com on Thursday, a proud D Udaya Kumar said: "My design is based on the Tricolour, with two lines at the top and white space in between. I wanted the symbol for the Rupee to represent the Indian flag. It is a perfect blend of Indian and Roman letters: a capital 'R', and Devanagari 'ra', which represent rupiya, to appeal to international and Indian audiences."

"I worked on it for few months and made numerous designs. Finally, I shortlisted 8 to 10 designs and then refined them further till I got this one," he said.

"I will be joining the design department at IIT-Guwahati on Friday, and am overwhelmed by the response so far. My phone has not stopped ringing since morning," he added.

Meanwhile, Information and Broadcasting Minister Ambika Soni said after the Cabinet meeting in Delhi on Thursday that the symbol will be printed or embossed on currency notes and coins.

Soni said that the government will try that the symbol is adopted within six months in the country and globally within 18 to 24 months.

The symbol will feature on computer key boards and software so that it can be printed and displayed in electronic and print, she said.

Soni said it would also help in distinguishing the Indian currency from rupee or rupiah of countries like Pakistan, Nepal, Sri Lanka and Indonesia.

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Image: This could be the symbol for the Indian currency!

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Rupee has a symbol! IIT-ian's design selected

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Kumar was one of the five finalists whose designs had been shortlisted for final approval. Kumar, however, was very hopeful of winning the Rupee symbol design contest.

Speaking to rediff.com in January, he had said that there was an underlying common element in all the five designs that were short-listed. Most of the developed countries have a symbol for their currencies and it is important for a country for India too to have a symbol for the Rupee.

Udaya Kumar's design is based on the Tricolour and 'arithmetic equivalence'. The white space between the two horizontal lines gives the impression of the national flag with the Ashok Chakra, the two bold parallel lines stand for 'equals to', representing balance in the economy, both within and with other economies of the world.

"It was a challenge to design the symbol for the rupee. I made sure that it is simple, easy for a common man to understand, write and recollect," Kumar said.

Being a typographer, he spent a lot of time on the design, the finer details, visualising the designs in various sizes, resolutions, et cetera.

From his younger days, Udaya was good at art so he pursued a degree in Architecture and a master's in Graphic Design. He has won several design competitions during his college days.

He worked as a designer for Intelligent Computing Chip magazine for two years. Later, he realised the need to focus on regional typography.

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Image: D Udaya Kumar, whose design has been selected for the Rupee symbol.

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Rupee has a symbol! IIT-ian's design selected

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He was doing research at the Industrial Design Centre (IDC) at the Indian Institute of Technology-Bombay (IIT Bombay), on the evolution of the Tamil script and typographic transformation which took place from palm leaf manuscript to early letterpress printing.

He has now been appointed as faculty at IIT Guwahati's Department of Design.

The other four finalists whose Rupee symbol design had been shortlisted are: Nondita Correa-Mehrotra (architect); Shahrukh J Irani (creative director, Publicis Ambience); Shibin K K, (a teacher at school near Thalasserry in Kerala); and Hitesh Padmashali (creative director, JWT).

Presenting the Union Budget this year, Finance Minister Pranab Mukherjee had said in the ensuing year, we intend to formalise a symbol for the Indian rupee, which reflects and captures the Indian ethos and culture.

"With this, the rupee will join the select club of currencies, such as the US dollar, British pound sterling, euro and Japanese yen that have a clear distinguishing identity," he had said.

The Indian government had announced a competition in March last year inviting creative designs from Indian residents to represent the rupee in a simple form.

The finance ministry guidelines stated that the symbol should represent the historical and cultural ethos of the country. It should be applicable to a standard keyboard and has to be in the Indian national language script or a visual representation of it. The size of the final design should not be smaller than 232 square cm (36 sq inches).

Five designs were short-listed from over 25,000 applications received from across the country. The short-listed candidates made a presentation on the design in December and the winning design is set to create history in March.

The finance ministry had also declared prize money of Rs 2.5 lakh for the finally selected design.

Currently, the abbreviation of the Indian Rupee, 'Re' or 'Rs' is also used by Pakistan, Nepal and Sri Lanka.


Image: Other finalists: (Clockwise) Nondita Correa-Mehrotra, Shibin KK, Shahrukh Irani, Hitesh Padmashali.

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