rediff.com

NewsApp (Free)

Read news as it happens
Download NewsApp

Available on  

Rediff News  All News 
Rediff.com  » Business » World's 10 most valuable brands

World's 10 most valuable brands

Last updated on: July 30, 2010 14:11 IST

World's 10 most valuable brands

     Next

Next

Apple Computers has emerged as the world's most valuable brand in the 50 Top valuable brand list of the Forbes magazine.

"This (Apple) is a company that has faced setbacks before and bounced back to become the world's most valuable brand -- worth $57.4 billion," Forbes said, explaining the company's number 1 position in its Top 50 world's most valuable brands 2010 list.

Click NEXT to read further. . .


Image: Apple iPad.
Photographs: Courtesy, Apple.
     Next

World's 10 most valuable brands

Prev     Next
Prev

Next

"Apple shows just how a brand can survive and thrive even when a parent company stumbles.

Apple's sales in the late 1990s plummeted 46 per cent over a four-year stretch while the company lost money seven times over eight quarters", said the magazine.

Click NEXT to read further. . .


Image: Kids play during the opening of Microsoft's first retail store in Scottsdale, Arizona.
Photographs: Joshua Lott/Reuters
Prev     Next

World's 10 most valuable brands

Prev     Next
Prev

Next

Interestingly, tech brands occupied four of the first five places in the rankings and claimed 30 per cent of the top 50 brands.

Financial services and food and beverage firms each captured six spots. Tech major Apple, which topped the list, was followed by software major Microsoft with a brand value of $56.6 billion.

Click NEXT to read further. . .


Image: Google logo is seen on the top of its China headquarters building behind a road surveillance camera.
Photographs: Jason Lee/Reuters
Prev     Next

World's 10 most valuable brands

Prev     Next
Prev

Next

Beverages firm, Coca Cola was third at $55.4 billion, followed by technology giant IBM, now worth $43 billion.

Search engine Google was fifth in the ranking with $39.7 billion.

McDonald's, General Electric, Marlboro, Intel and Finnish handset maker Nokia featured in the top 10 list.

Click NEXT to read further. . .


Image: Bottles of Coca Cola on display in a store in New York.
Photographs: Lucas Jackson/Reuters
Prev     Next

World's 10 most valuable brands

Prev     More
Prev

More

"The brands on our list fared a little better, with sales on average flat in 2009. Some brands were hit hard by the economic downturn as well as their own missteps," the Forbes noted.

Toyota, Vodafone, Pepsi, Nescafe, Frito-Lay, ESPN and Gucci were the other brands in the top 50 list.


Image: A Toyota Prius 3 is displayed during the first media day of the 79th Geneva Car Show in Geneva.
Photographs: Valentin Flauraud/Reuters
Prev     More
© Copyright 2014 PTI. All rights reserved. Republication or redistribution of PTI content, including by framing or similar means, is expressly prohibited without the prior written consent.