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The magnificent Tata Aria: Here's what it is like

Last updated on: October 13, 2010 08:43 IST

The much-awaited seven-seater crossover by Tata Motors, the all new Tata Aria, has been finally launched in the Indian market.

The car would be in direct competition with existing players, including Ford Endeavour, Maruti Grand Vitara, Toyota Innova, Honda CR-V, Chevrolet Captiva, Toyota Fortuner and upcoming Skoda Yeti.

The crossover has been designed keeping in mind not just Indian markets but even those in the West, like Europe and the United States.

The car meets European crash legislation and comes with features suited to premium SUVs (sports utility vehicle). It is an eight-seater luxurious MUV (multi utility vehicle) build on the roadster concept and comes with a 2.2L, DICOR (Direct Injection Common Rail) engine (same as Tata Safari).

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The magnificent Tata Aria: Here's what it is like

Last updated on: October 13, 2010 08:43 IST

The engine produces 140bhp power at 4000rpm with 320Nm torque at 1700-2700rpm.

The all new Tata Aria has been dubbed as the most sophisticated and expensive Tata car till date.

The car was on display at the New Delhi Auto expo earlier this year and was also showcased at the 80th Geneva Auto Show.

It has a plethora of new and advanced features, including disc type coupled with ABS and Electronic Stability Programme (ESP) system. The ESP is being offered for the first time in any Tata car.

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The magnificent Tata Aria: Here's what it is like

Last updated on: October 13, 2010 08:43 IST

Aria's power steering, efficient braking system with ESP and standard ground clearance ensure hassle free driving.

Tata Aria interiors:

The car has three rows of seating arrangements to accommodate seven passengers. The third row has less leg room and the second and third row seats can be folded fully flat.

The car also has air-conditioner vents for all three rows and a thick C-pillar.

The luxurious and comfortable interiors include leather-covered steering wheel, gear shift knob and leather seats, headrest mounted LCD screen, power and tilt steering, power windows at all four doors, automatic climate control AC, keyless entry, advanced CD/MP3 audio system, cup holders on floor console, cigarette lighter and ash-tray in front console, rear wash and wiper, electrical glass demister, digital outside temperature indicator, etc.

Tata Aria also has high-tech multimedia features like the advanced CD player, USB/Bluetooth connectivity, 3D sound, et cetera.

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The magnificent Tata Aria: Here's what it is like

Last updated on: October 13, 2010 08:43 IST

It is also loaded with GPS navigation system from Mapmyindia and a six-speaker audio system.

A sun-roof is also one of the options available to customers. Handle bars are fitted at the both end for passengers for firm sitting and comfort.

Tata Aria exteriors

This is a blend of SUV and MUV, and its front appearance is very aggressive. Tata Aria seems like an MUV but its large sporty wheels and muscular wheel arches lend it an SUV-like effect.

The upper front grille looks like Tata Indica Vista, classy headlamps and bonnet creases are traditional Tata.

The car also has front turn indicators placed on automatically adjustable ORVMs (Outside Rear View Mirrors).

The body coloured door handles, five-spoke alloy wheels with tubeless radial tyres are very good. The chrome finished exhaust pipe, high mounted large tail lamps and a third stop lamp make up for the cluster on the rear.

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The magnificent Tata Aria: Here's what it is like

Last updated on: October 13, 2010 08:43 IST

Tata Group chairman Ratan Tata at the launch of the Tata Aria.

The exterior dimensions of the Tata Aria are: length 4,780 mm, width 1,895 mm, and height 1,780 mm. The large wheelbase of 2,850 mm with a pretty good ground clearance of 200 mm will surely prove its off-roading capability.

The front and rear track of Tata Aria are 1,580 mm and 1,550 mm respectively.

The Aria is being launched in three trim levels, all with selectable Adapterra 4x4 -- the Aria Pride at the top end, the Aria Prestige and the Aria Pleasure.

The Aria comes in eight attractive colour options. The Aria is being made available, to begin with, in 25 cities through 69 dealerships.

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The magnificent Tata Aria: Here's what it is like

Last updated on: October 13, 2010 08:43 IST

"The Aria is the first Indian crossover which has got the finesse of a sedan and the stability and rigidity of a sports utility vehicle," said R Ramkrishnan, vice president (commercial and passenger vehicles) at Tata Motors, at the launch of the car.

"It's got many features, which are a first in India. It's got a four-disk brake, an electronic stability program which will keep the vehicle on track even in panic braking, an electronic brake distribution, which will ensure that even in different steer conditions it maintains the vehicle's steered trajectory so that the passengers and the drivers are safe," he added.

The car will be made available in 25 cities through 69 dealerships.

Pricing

The magnificent Tata Aria has been priced in the range of Rs 12.91 lakh to Rs 15.50 lakh (Rs 1.291-1.55 million) -- ex-showroom, Delhi.

All prices in Rs lakh

Variant	Delhi	Bengaluru	Chennai	Kolkata	Mumbai
Aria Pride (Leather upholstery)	15.50	15.58	15.45	15.52	15.85
Aria Prestige (Leather upholstery)	14.50	14.57	14.45	14.52	14.82
Aria Prestige (Fabric upholstery)	14.13	14.19	14.08	14.15	14.44
Aria Pleasure (Fabric upholstery)	12.91	12.96	12.86	12.93	13.18

1 lakh = 100,000