Photographs: Keith Bedford/Reuters
Citi has has identified "World Champions" of the consumer discretionary sector. The team of analysts believes that these companies have "significant and enduring business models over the long term", according to Business Insider.
Let's take a look at some of the biggest consumer brands in the world.
Souce: Business Insider
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18 biggest consumer brands in the world
Photographs: Christian Hartmann/Reuters
Adidas
Why it's a champion: Adidas holds 20 per cent of global sportswear market share, and stands to benefit from sales growth and scale economies.
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18 biggest consumer brands in the world
Photographs: Dylan Martinez/Reuters
Amazon.com
Why it's a champion: Amazon is the leading online retailer in the US and around the world,and remains well-positioned for continued market share gain and profit margin growth internationally.
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18 biggest consumer brands in the world
Photographs: Chip East/Reuters
BMW
Why it's a champion: Globally, BMW is near the top of the luxury car industry, but faces risks to its growth in China.
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18 biggest consumer brands in the world
Photographs: Carlo Allegri/Reuters
Starbucks
Why it's a champion: Starbucks, one of the world's largest coffee chains, stands to benefit from the cyclical recovery in the US and international expansion.
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18 biggest consumer brands in the world
Photographs: Aly Song/Reuters
LVMH
Why it's a champion: In terms of revenue, LVMH is the largest producer and distributor of luxury goods, and has some of the highest returns in the industry.
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18 biggest consumer brands in the world
Photographs: Albert Gea/Reuters
Inditex
Why it's a champion: This fashion retailer has seen an acceleration in store openings and exceptional growth in Asian and other emerging markets.
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18 biggest consumer brands in the world
Photographs: Muhammad Hamed/Reuters
Harley-Davidson
Why it's a champion: The motorcycle behemoth has a third of the global market share and half of the domestic market share, while improving margins.
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18 biggest consumer brands in the world
Photographs: Robert Galbraith/Reuters
eBay Inc
Why it's a champion: Citi's analysts favour eBay, the leading online marketplace, while claiming it is neutral on valuation.
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18 biggest consumer brands in the world
Photographs: Toru Hanai/Reuters
Bridgestone
Why it's a champion: Bridgestone has 16 per cent of the global tyre market, making the company the largest tyre maker on the planet.
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18 biggest consumer brands in the world
Photographs: Luke MacGregor/Reuters
Intercontinental Hotels
Why it's a champion: By number of rooms, Intercontinental ranks as the largest hotel company in the world.
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18 biggest consumer brands in the world
Photographs: Siu Chiu/Reuters
Las Vegas Sands
Why it's a champion: Las Vegas Sands is expected to continue its market share gains in Macau and Singapore.
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18 biggest consumer brands in the world
Photographs: Lucy Nicholson/Reuters
Nike
Why it's a champion: Nike has a substantial hold on the global footwear market, with 37 per cent market share, and an impressive 10 per cent in the global apparel market as a whole.
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18 biggest consumer brands in the world
Photographs: Fabian Bimmer/Reuters
Volkswagen
Why it's a champion: Citi's analysts believe Volkswagen is undervalued given its P/E ratio, and sees strong performance from the top global car manufacturer (by units).
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18 biggest consumer brands in the world
Photographs: Arnd Wiegmann/Reuters
Swatch Group
Why it's a champion: Swatch is the global leader in the production and sale of finished watches.
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18 biggest consumer brands in the world
Photographs: Jeff Haynes/Reuters
Starwood Hotels & Resorts
Why it's a champion: This hotel chain controls some of the market's strongest brands, such as Sheraton and Westin.
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18 biggest consumer brands in the world
Photographs: Yuriko Nakao/Reuters
Nissan Motor
Why it's a champion: Nissan is the leading global auto company and has seen its brand value improve via increased sales.
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18 biggest consumer brands in the world
Photographs: Jo Yong hak/Reuters
Hyundai Motor
Why it's a champion: Hyundai is the sixth-largest automobile maker in the world.
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18 biggest consumer brands in the world
Photographs: Lehtikuva Lehtikuva/Reuters
Royal Caribbean Cruises
Why it's a champion: Royal Caribbean has 25 per cent market share of cruise passengers around the globe, with opportunities to expand internationally.
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