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This article was first published 11 years ago

World's 10 brands that lost the most value

Last updated on: October 10, 2012 08:36 IST

Image: A customer walks past an employee arranging shoes at a store in Madrid.
Photographs: Susana Vera/Reuters

While some of the biggest brands, including Amazon.com, Samsung and Oracle, have grown their value by more than 20 per cent since last year's report, others have fallen precipitously, according to Wall St 24/7.

Let's take a look at some brands that have lost the most value.

Source: Wall St 24/7

...

World's 10 brands that lost the most value

Image: A view of Research In Motion Limited buildings in Waterloo, Canada.
Photographs: Mike Cassese/Reuters

BlackBerry

Decline in brand value: 39 per cent

Brand value: $3.9 billion

Parent company: Research in Motion

One-year change in revenue: -25.2 per cent

Industry: Electronics

Global rank: 1

...

World's 10 brands that lost the most value

Image: A Goldman Sachs sign is seen on at the company's post on the floor of the New York Stock Exchange.
Photographs: Brendan McDermid/Reuters

Goldman Sachs

Decline in brand value: 16 per cent

Brand value: $7.6 billion

Parent company: Goldman Sachs Group

One-year change in revenue: -23.2 per cent

Industry: Financial services

Global rank: 2

...

World's 10 brands that lost the most value

Image: Nokia building in Oulu, Finland.
Photographs: Lehtikuva Lehtikuva/Reuters

Nokia

Decline in brand value: 16 per cent

Brand value: $21.0 billion

Parent company: Nokia Corporation

One-year change in revenue: -20.5 per cent

Industry: Electronics

Global rank: 3

...

World's 10 brands that lost the most value

Image: Rows of stainless steel vats used to make champagne are seen at Maison Moet et Chandon in Epernay, France.
Photographs: Jacky Naegelen/Reuters

Moet & Chandon

Decline in brand value: 13 per cent

Brand value: $3.8 billion

Parent company: LVMH Moet Hennessy Louis Vuitton

One-year change in revenue: 22.4 per cent

Industry: Alcohol

Global rank: 4

...

World's 10 brands that lost the most value

Image: Yahoo offices in Santa Monica.
Photographs: Mario Anzuoni/Reuters

Yahoo

Decline in brand value: 13 per cent

Brand value: $3.9 billion

Parent company: Yahoo

One-year change in revenue: -10.6 per cent

Industry: Internet services

Global rank: 5

...

Tags:

World's 10 brands that lost the most value

Image: Pedestrians are reflected in the window of a Citibank branch in Boston.
Photographs: Brian Snyder/Reuters

Citi

Decline in brand value: 12 per cent

Brand value: $7.6 billion

Parent company: Citigroup

One-year change in revenue: -5.2 per cent

Industry: Financial services

Global rank: 6

...

Tags:

World's 10 brands that lost the most value

Image: MTV saw a 12 per cent decline in value.
Photographs: Fred Prouser/Reuters

MTV

Decline in brand value: 12 per cent

Brand value: $5.6 billion

Parent company: Viacom

One-year change in revenue: 9.7 per cent

Industry: Media

Global rank: 7

...

Tags: , MTV , Viacom

World's 10 brands that lost the most value

Image: The Honda roadster EV-Ster electric car.
Photographs: Jacky Naegelen/Reuters

Honda

Decline in brand value: 11 per cent

Brand value: $17.3 billion

Parent company: Honda Motor Company

One-year change in revenue: 4.6 per cent

Industry: Automotive

Global rank: 8

...

World's 10 brands that lost the most value

Image: Pedestrians walk past the Reuters building in Times Square in New York.
Photographs: Gary Hershorn/Reuters

Thomson Reuters

Decline in brand value: 11 per cent

Brand value: $8.4 billion

Parent company: Thomson Reuters Corporation

One-year change in revenue: 1.5 per cent

Industry: Business services

Global rank: 9

...

World's 10 brands that lost the most value

Image: Dell fell by nine per cent in value.
Photographs: Bobby Yip/Reuters

Dell

Decline in brand value: 9 per cent

Brand value: $7.6 billion

Parent company: Dell Incorporated

One-year change in revenue: -2.36 per cent

Industry: Technology

Global rank: 10

Tags: Brand