Mahindra Maxximo Plus in India at Rs 3.49 lakh

Mahindra & Mahindra., a part of the $15.9 billion Mahindra Group, have launched the new Maxximo Plus, the country's most technologically advanced 0.85 ton payload mini-truck, Rs 3.49 lakh on Monday.

Let's take a look at Maxximo Plus.

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Equipped with the pioneering yet simple to use Fuel Smart technology, the new Maxximo Plus allows the customer to choose between higher power (26 HP; 19.2 kW) or higher mileage (21.9 kmpl), as and when he needs, at the press of a switch.

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An upgrade over the successful Maxximo launched in 2010, the Maxximo Plus is attractively priced at Rs 3.40 lakh (8S3, Ex-showroom Thane).

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Apart from Fuel Smart technology, the new Maxximo Plus adds to the superior value proposition of its predecessor with a longer wheelbase and a stronger seven-leaf rear suspension, which imparts more sturdiness under heavy load and over rough roads.

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Critical to commercial vehicle ownership is the operating cost, per ton per kilometre; with the new Maxximo Plus the customer will potentially earn about 30 per cent more, per year, over the competition.

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This is on account of superior mileage which lowers fuel cost, a lower maintenance cost and the ability to carry more load with faster turn-around time.

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The new Maxximo Plus also comes with a class-leading two-year I 60,000 km warranty, which provides greater peace-of-mind to the customer.

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Apart from these significant new advantages, the new Maxximo Plus retains the delight-features which give it the lead in comfort, style and safety.

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The new Maxximo Plus will continue to be available in two attractive shades of Appy Red and Diamond White.

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Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra, said at the launch: "At Mahindra, our endeavour has always been to use Alternative Thinking with deep consumer insight in a bid to provide superior value to our customers.

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"The new Maxximo Plus mini-truck delivers on this endeavour with the pioneering but simple-to-use Fuel Smart technology, superior engine performance and superior load carrying capability," said Shah.

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"We are sure that the new Maxximo Plus will go a long way in helping our customer prosper in life, which is in keeping with our philosophy of Rise," said Shah.

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Built at its state-of-the-art Chakan plant in Maharashtra, the Maxximo Plus has undergone rigorous and full test cycle runs and has been validated on all performance, safety and reliability parameters.

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A large and more spacious cabin space of 85 cu. ft (2.4 cu. mt.) allows for easier entry and exit. Bigger, extra cushioned seats with better support and head rests make the journey more pleasant for both the driver and his co-passenger, especially over long distances.

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A bench seat for the co-driver, with no obstruction between his seat and the driver's seat allows the latter to lie down across the seats, adding to his comfort.

A cable-operated gear shift, as opposed to the regular, rod-operated gear shifts found in other vehicles in this category, provides a smoother, car-like shift-quality involving less effort.