General Motors launches Enjoy @ Rs 5.49 lakh

General Motors India on Thursday launched its multi-purpose vehicle Enjoy at an introductory price between Rs 549,000 and Rs 799,000 (ex-showroom Delhi).

The vehicle will compete with Maruti Suzuki India's Ertiga, which is priced between Rs 598,000 and Rs 870,000 (ex-showroom Delhi).

The Enjoy is available in both petrol and diesel options.

The petrol version is powered by a 1.4 litre engine and the price ranges from Rs 549,000 and Rs 699,000.

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The diesel variant has a 1.3 litre engine tagged at Rs 669,000 and Rs 799,000.

The vehicle will have 7-seater and 8-seater options.

"The Enjoy will compete in one of the fastest growing segments in India. We expect that this model will be a success considering its attributes and pricing," GM India President

and Managing Director Lowell Paddock told reporters in New Delhi.

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The vehicle has been re-engineered and re-designed to meet Indian conditions, he added.

Enjoy is based on the platform from General Motors' Chinese partner SAIC and it has a localisation level of 60 per cent.

Paddock said the company has no plans to export Enjoy and the focus will be the domestic market.