Maruti Suzuki launches new special edition Wagon R

The auto world is said to be the highly competitive sector among most other industry segments. The auto majors always choose the neck and neck battle with the adversaries and don’t hesitate to get into cutthroat competition.

The battles are long and hard and demands that the warheads are refreshed, revived and rendered with the latest technology in order to stay aggressive and alert in the market.

The sales figures needed to move at the speed of wind and the limelight had to be grabbed with both hands; one wrong move and it might end the game.

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Maruti Suzuki is gifted with the intellectual prowess to understand all the moves in the Indian auto industry and prepares to counter attack with the long term in mind.

Not all auto majors have the tenancy or ability to gauge the market, specially the growing Indian market whose likings and nature are quite volatile and unpredictable.

The hatchback market has been the Indian auto segment's bread and butter; models like Maruti 800 have become iconic here; one successful model in the entry level hatch segment can make you succeed like no other.

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The answer is simple - for success, it is crucial to know that the mass buyer's capacity is limited to this segment only. For quite some time now, the world was riding low and complaining about getting cramped up in low-height hatchbacks.

Maruti decided to make it easy for the taller passengers to get in or out, and came up with the idea of Wagon R.

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The hatch was dubbed as ‘tall boy’ in the local market and came with easy ingress and egress option and also provided decent headroom space for people who are 6 feet tall.

With the enhanced height, the interior space was fantastic but Maruti did not render the hatch with appealing exteriors and the overall body structure turned boxy.

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Wagon R solves a purpose for Indian audience and that is why it has its own set of admirers, people who look for roominess in hatchbacks.

As for numbers, each month's sales cross about 12K and has helped this tall boy hatch to rub shoulders with the top ten hatchbacks sold in the industry.

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Maruti Wagon R does not come with diesel engine option but that deficiency has not affected the sales of the hatch as the petrol-LPG and petrol-CNG dual fuel options offers amazing mileage and power output.

Maruti manages to sell about 12K of Wagon R, one of the best Kei model which was introduced in the year 2003.

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Its been a long time and the competition has grown rugged with models like Nissan Micra, Fiat Punto, Ford Figo, Hyundai i10 and i20 having rocked the market.

Hyundai, the second largest auto major in the country, renders its vehicle with the latest technologies and has always been known for its styling and appeal.

Hyundai i10 and i20 were already tough competitors for Maruti and in September, the company introduced Grand i10 hatch to sit in between the two aforementioned hatchbacks.

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The dipping market, rising dollar price and excise duty hike have resulted in cascading car sales and as a result, had already forced Maruti to offer discounts on the hatch.

To attract attention, Maruti brought in the StinGray Wagon R edition which is being sold alongside the Wagon R hatch in the premium segment at a slightly higher price.

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That was not enough and Maruti, familiar with the decreasing product life cycle phenomenon, added another jewel to keep up with the fast-paced market and stay one step ahead of competition.

The company decided to bring in a special edition. This edition is dedicated to the bollywood actor R Madahavan who also happens to be the brand ambassador of the hatchback.

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Apart from the Wagon R Stingray, the Madhavan Signature Edition WagonR is also going to be on sale this festive season.

The new features in the Madhavan Signature WagonR are Rear Roof Spoiler, rear parking sensors, Faux Leather covers for seats and steering wheel, Bluetooth kit, full wheel covers, 2 din kenwood music system, fully digital display that comes with USB support and Aux-in compatibility.

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The additional accessory that the Signature Edition WagonR arrives with, has been offered at a discounted price of Rs. 20,000; however, the cost the company had to bear to incorporate these changes is about Rs 32,000.

To increase sales volume and grab the market, the company has launched a 0.5 per cent discount schemes also, which the finance buyers can avail.

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