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Rediff.com  » Business » Fiat Chrysler to launch Jeep, 11 other models in India
This article was first published 9 years ago

Fiat Chrysler to launch Jeep, 11 other models in India

May 08, 2014 09:30 IST

Image: Jeep Cherokee is the perfect combination of natural good looks, capability, safety and security.
Photographs: Courtesy, Jeep

Italian-American auto major Fiat Chrysler plans to launch 12 models in India in the next five years and will start producing models from the Jeep brand in the country by 2015.

The Abarth brand will make its debut in India this year, followed by Jeep brands next year, with nine models to be locally assembled and the remaining three to be imported.

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Fiat Chrysler to launch Jeep, 11 other models in India

Image: Abarth 500.
Photographs: Courtesy, Fiat

The group's launch plans starts with the compact SUV Fiat Avventura and luxury compact car Abarth 500 this year, Mike Manley, chief operating officer APAC - head of Jeep brand, said in an investor presentation.

It will also refresh the hatchback Grande Punto and medium-sized sedan Linea this year.

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Fiat Chrysler to launch Jeep, 11 other models in India

Image: Jeep Wrangler lets you live wide open.
Photographs: Courtesy, Jeep

In 2015, the group will introduce the much-awaited Wrangler and Grand Cherokee models from the Jeep brand and Abarth Punto.

The Grand Cherokee and Abarth Punto will be locally produced, while Wrangler will be imported.

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Fiat Chrysler to launch Jeep, 11 other models in India

Image: Avventura
Photographs: Courtesy, CarDekho

Towards the end of 2016, a fresh Avventura based on a new global small platform will be launched along with a mini-SUV from the Jeep stable, both of which will be locally produced.

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Fiat Chrysler to launch Jeep, 11 other models in India


Photographs: Courtesy, Fiat

In 2017, the group plans to launch new models of the Punto and Grand Siena from the Fiat portfolio and Wrangler and Grand Cherokee from the Jeep brand.

Of these, only the new Wrangler will be imported.

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Fiat Chrysler to launch Jeep, 11 other models in India

Image: Abarth Punto Scorpione.
Photographs: Courtesy, Fiat

The launches will be followed by a fresh Abarth Punto based on a new global small platform in 2018, which will also be locally assembled.

Outlining India plans, Manley said the group's plant at Ranjangoan in Maharashtra will roll out six models across three platforms by 2018, up from the current three models from a single platform.

The facility will produce six types of engines from the current three.

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Fiat Chrysler to launch Jeep, 11 other models in India

Image: Interior of a Jeep.
Photographs: Courtesy, Fiat

By 2018 the group expects to have a vehicle production capacity of 245,000 units annually, compared with 135,000 at present.

While the total engine capacity will remain the same at 350,000 units, for transmission units, it will go up to 330,000 by 2018 from the current level of 300,000 units.

The employee count will more than double to 5,000 from 2,250 at present.

Fiat Group Auto Sales India Pvt Ltd will have 220 dealers by 2018, up from 100 in 2013.

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