Eco-friendly saris setting a new trend

August 14, 2015 12:34

Eco-friendly saris appear to have become the new fashion statement of women, thanks to the Tamil Nadu Handloom Weaver's Co-operativeSociety Limited.
The cotton used for weaving the saris was cultivated without using fertilizers or pesticides.
This type of cotton is dubbed 'organic' and when dyed with chemical free natural or vegetable colours, the fabric becomes non-toxic, non-allergic and environment-friendly.
"These cotton saris are woven by traditional weavers of Negammam area in Coimbatore. These were first introduced in Tamil Nadu followed by Andhra Pradesh," said Senior Regional Manager of Co-optex, K Yuvraj.

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