Rediff Logo
Line
Home > Cricket > News > Report
August 25, 2002 | 1256 IST
Feedback  
  sections

 -  News
 -  Diary
 -  Specials
 -  Schedule
 -  Interviews
 -  Columns
 -  Gallery
 -  Statistics
 -  Earlier tours
 -  Domestic season
 -  Archives
 -  Search Rediff








 Bathroom singing
 goes techno!



 Your Lipstick
 talks!



 Make money
 while you sleep.



 Secrets every
 mother should
 know



 
Reuters
 Search the Internet
         Tips

E-Mail this report to a friend
Print this page Best Printed on  HP Laserjets



England agree to play in ICC Champions Trophy

England's players have agreed to sign contracts to play in next month's ICC Champions Trophy following a sponsorship row surrounding the event, the England and Wales Cricket Board (ECB) announced on Saturday.

"The resolution of this matter will see the best available England team participating in this tournament," the ECB said in a statement, adding that the players had agreed to play in Sri Lanka as long as the International Cricket Council (ICC), the sport's world governing body, agreed to meet players before signing future sponsorship deals.

England had been one of several sides threatening to boycott the event. India remain the one team still to be persuaded to sign the contracts. The Board of Control for Cricket in India has selected a provisional expanded squad of 25 "probables" in case their top players refuse to take part.

The row centred on an ICC demand that players taking part in their tournaments agree not to represent firms clashing with official event sponsors. The measure, backed by national cricket boards, was drafted to stop those rival firms of launching "ambush marketing" campaigns to coincide with major tournaments.

The players, though, argued that the contract clause infringed their commercial rights and would conflict with their existing sponsorships. Top Indian players, in particular, like Sachin Tendulkar and Sourav Ganguly, can make millions of dollars from personal endorsements.

The Champions Trophy, staged every two years, is the only limited-overs tournament outside the World Cup which attracts all 10 Test-playing nations.

The ICC signed a $550 million sponsorship, broadcasting and marketing deal with the Global Cricket Corporation in 2000, to run until 2007.

Cricket's most famous case of "ambush marketing" came in the 1996 World Cup in the sub-continent, when Pepsi fought back against Coca Cola -- an official sponsor -- by flying huge air-balloons with their logo on the edge of match venues.

  • The complete coverage
  • Mail Cricket Editor

    (C) 2002 Reuters Limited. All rights reserved. Republication or redistribution of Reuters content, including by framing or similiar means, is expressly prohibited without the prior written consent of Reuters. Reuters and the Reuters Sphere logo are registered trademarks and trademarks of the Reuters group of companies around the world.

    Your Views
     Name:

     E-mail address:

     Your Views: