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World's top management guru on innovation

April 09, 2008

Center Point Energy

Consider the Texas utility Point Energy, which wants to create a "smart power grid" with computerized electric meters, software, and sensors that can improve service and provide personalized advice on how to conserve energy to its customers.

IBM is building the system to make this happen. The IBM team is scattered around the United States and India. The 90-plus people on the project come from 15 locations, primarily in the United States and two locations in India. Contrast this with an IBM project for which most of the project team is located in one site -- that is, the traditional model of work.

Scuderia Ferrari

The Fiat-owned Scuderia Ferrari is the Formula One racing car that is nearly custom-developed every year. Ferrari has selected Tata Consultancy Services (TCS) from India as a technology partner in the development of the next version of the racing car. TCS is providing information technology solutions and engineering services.

It was the company's excellence in domain expertise and its capacity to execute projects on time that made TCS a winner in Ferrari's search for global partners. The TCS engagement with Ferrari involves both the broader 2000 luxury car division and the customized Formula One division, which makes only four custom-built cars in a year.

Ferrari is leveraging TCS's resources in multiple domains, including enterprise IT, vehicle electronics, and aerodynamics. The team size of over 70 is spread almost equally between both teams. This collaborative nature of the project requires on-site presence of the TCS team in Maranello, Italy, working closely with the Ferrari design team. Ferrari's mission is to build the best cars that win races. Their drivers come from different countries, and the car may also be made with global resources.

Image: The Ferrari Scuderia 430 is shown at the 2008 North American International Auto Show. | Photograph: Bill Pugliano/Getty Images

Also read: 10 things to know about Jaguar-Land Rover
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