IPL brand valued at $4 billion!
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The value of the Indian Premier League (IPL) has doubled to a whopping $4.13 billion in 2010 from $2.01 billion last year.
A huge amount of intellectual property is being created by the complete IPL ecosystem, which sustained despite the economic slowdown, reflecting the exponential value of IPL and the brand potential in a cricket loving country like India and other global cricketing countries, says a study by Brand Finance.
The individual franchisees have hit new high, with Chennai Super Kings (CSK) moving up 4 places to take over the 1st position to be valued at $48.4 million.
According to Unni Krishnan, managing director of Brand Finance India, "In comparison to international benchmarks for sporting business' such as EPL which is valued at $12 billion, the IPL juggernaut, in a short span of 3 years, is valued at $4 billion and has the potential to grow further".
However, the revenues are likely to drop in the next one or two years. "One will see revenue from the IPL central pool stagnate or decline as more teams are launched and competition increases from all sides. Most of the franchisees will meet an inflection point and need to work towards commercial sustainability with great discipline and focus," says Unni Krishnan.
Click NEXT to check out the brand value of the IPL teams. . .Image: IPL, a booming business.
Photographs: Getty Images.
IPL brand valued at $4 billion!
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Image: Mahendra Singh Dhoni.
IPL brand valued at $4 billion!
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Kolkata Knight Riders, which was number one last year, has been pushed to second position with a value of $46 million, up from $42.1 million a year ago. The team led by Sourav Ganguly, is owned by Shah Rukh Khan, Juhi Chawla and her husband Jay Mehta.
Image: Sourav Ganguly.
IPL brand valued at $4 billion!
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Rajasthan Royals is in the third position with a value of $45.2 million, up from $39.5 million last year. The Rajasthan Royals franchise is owned by Emerging Media Group.
Shane Warne is the captain of the team.
Image: Shane Warne talks to his team members.
IPL brand valued at $4 billion!
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The Vijay Mallya-owned Royal Challengers has hit a high of $41.9 million from $37.4 million last year. The team led is by Anil Kumble.
Image: Royal Challengers.
IPL brand valued at $4 billion!
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Image: Sachin Tendulkar.
IPL brand valued at $4 billion!
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Image: Delhi Daredevils.
IPL brand valued at $4 billion!
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Kings XI Punjab has maintained its 7th rank with a value of $36.1 million. Last year, it stood at $36.3 million. Preity Zinta, Ness Wadia along with with Karan Paul and Mohit Burman own the team.
Kumar Sangakkara is the captain of the team.
Image: Yuvraj Singh with Brett Lee.










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