Off the Chennai-Bangalore National Highway 4, a tiny road leads to a village called Minnur. As you enter the road, on the left side is the small office of DesiCrew run by Vishnu. It is a DesiCrew franchise. This office has a staff of four women.
All the ten DesiCrew centres are franchises with DesiCrew investing 60-70% and the franchisee investing the rest.
There are around 5,000 people who live in the village. And this is for the first time that a BPO centre has come into existence in Minnur. Vishnu always had this desire to do something of his own, and his first experience with entrepreneurship was starting a kiosk for n-Logue. That was how he got introduced to DesiCrew.
"With n-Logue, people of this village came to know about Internet, email, etc. I am happy that I could give jobs to a few rural women who otherwise would not have got a chance to work in a BPO. I have four people working for me, and from next week onwards, the number will go up to ten. All the villagers are happy that we have a company like DesiCrew here," Vishnu said
Vidya, a graduate, has been with the DesiCrew centre at Minnur from the very beginning. She is happy that she could do something which she thought only people in the urban areas could.
"Many of my friends go to the other villages and work in factories but I am happy that I can remain in my village and do something different. Earning a monthly salary has made me feel independent, and proud!"
Image: Vishnu (left) with Saloni (standing) at the DesiCrew office in Minnur village.
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