Vasudevan says his policy has always been helping the underprivileged by recruiting them in his BPO. "I prefer recruiting people from the rural areas and training them. I find them better than the urban people. Then I found that if they worked in their native place, they could save money and lead a better life."

As he was looking for the right people to collaborate with him, he saw a write up on DesiCrew in a newspaper. That was the best platform he was looking for. His client in the US also had no qualms about outsourcing work from rural India. In fact, "they were glad."

He trained all the rural recruitees of DesiCrew working on his project free of cost. At the Jolarpet centre, DesiCrew employees do online invoice processing of the US clients of Epi-source and send them back directly while the quality check is done in Chennai. Though the analysis work is currently done in Chennai, he plans to slowly give that job also to the rural BPOs.

"I would say nobody has taken such a huge risk with us as Mr Vasudevan has. He is sourcing accounts payable process which is high on the skill side. You need to understand basic accounts to do the work. He has put in a lot of efforts to train our people for two weeks in his office. We wanted the centre not very far away from Chennai, that is why we chose Jolarpet," Saloni said.

Vasudevan summed it up: "The workers in the rural areas are more committed and hardworking. So, their quality is very good. They only lack communication skills."

In one month, they have two live centres and they plan to open a third centre shortly. He is so impressed with the workforce that he plans to have ten centres and at least 100 people from the rural areas working on his project soon.